Germany's EV Boom: BYD's Global Expansion Continues to Soar

1. Breakthroughs in the European Market

1.1 Sales Surpassing Tesla

- May 2025: BYD sold 10,199 units across Europe’s five core markets (UK, Germany, France, Italy, Spain), outperforming Tesla by 6,619 vehicles. Highlights:  

  - Germany: 824% YoY growth (despite 27% EU tariffs)  

  - UK: 408% growth, exceeding 3,000 monthly units for the first time  

  - Spain: Sales tripled Tesla’s volume.  

- Jan-Apr 2025: Captured 6% of Europe’s NEV market with 55,000 units sold – nearing 2024’s full-year total.  

1.2 Localization Strategy Gains Momentum

- Hungary Plant: First Chinese auto factory in the EU (construction started 2023, production begins late 2025), circumventing tariffs and optimizing supply chains.  

- Self-Owned Logistics Fleet: 8 ro-ro vessels deployed, including the world’s largest "BYD Explorer" (8,000-vehicle capacity), ensuring delivery stability.  

- Product Expansion: 10 new models across €20k-€80k segments. The Dolphin Surf launched in 15 countries, achieving 15.6% MoM growth in Italy.  

2. Asia & Emerging Market Performance

2.1 Japan Market Entry

- Sealion 07 EV drove 60% of May sales, pushing monthly registrations above 400 units – ranking among Japan’s top 10 imported brands.  

- Targeting 100 dealerships by end-2025, with PHEVs and electric kei-cars planned.  

2.2 Southeast Asia Leadership

- Singapore: #1 EV brand Jan-May 2025  

- Malaysia: Outsold Tesla  

- Thailand: Sustained "phenomenal" growth.  

2.3 Emerging Market Recognition

- Uzbekistan: President awarded 42 BYD vehicles (28 Song PLUS DM-i, 14 Destroyer 05) to national football team for World Cup qualification. Jan-May sales: 7,859 units (Song PLUS >30%).  

- Mexico: Export-spec M9 SUV (based on BYD Xia) debuts June 25 with 5th-gen DM hybrid tech.  

3. Strategic Expansion & Technology Innovation

3.1 European R&D Infrastructure

- Budapest HQ (May 2025): Focused on autonomous driving & electrification R&D, partnering with local universities.  

- German R&D center enhancing charging compatibility (long-range models, Euro NCAP 5-star safety).  

3.2 Cutting-Edge Technologies

- Super e-Platform: World’s fastest mass-production charging (1 second per 2km), 580kW single-motor output.  

- MW-level Flash Charging: 400km range in 5 minutes (dubbed "China Speed" by foreign media).  

- DM Super Hybrid System: Solving European "range anxiety"

– Seal 05 DM-i launched in Poland/Slovakia.  

4. Global Impact & Industry Position

- Exports: 88,640 overseas sales in May 2025 (+133.6% YoY); 374,200 units Jan-May.  

- Global Reach: NEVs available in 114 countries/regions, with localized networks (e.g., 24 showrooms in Uzbekistan).  

- Industry Recognition: CNBC notes BYD is rewriting industry rules through "tech + ecosystem" strategy – transitioning from "follower" to "standard-setter".  

5. Summary

BYD’s global ascent leverages localized production (Hungary plant), self-owned logistics (ro-ro fleet), tech adaptation (Flash Charging/DM hybrid), and strategic product diversification (10 models). This "tech export + ecosystem localization" model fuels mainstream penetration in mature markets (EU/Japan) while earning state-level endorsements in emerging economies. 2025 overseas sales are on track to exceed 1 million units.  

As BYD accelerates its global dominance—outselling Tesla across Europe, revolutionizing Japan's EV market, and earning presidential recognition in Uzbekistan—millions of new BYD owners worldwide seek high-quality accessories to enhance their driving experience.   At NiceBYD Store, we bridge innovation with practicality.

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